5 Reasons why your website isn’t the investment you thought it would be, and 5 ways you can turn it around and grow your business.
It is Outdated or Unresponsive
Regardless of who your end customer is, they expect a smooth user experience.
If your website is built on an old/outdated CMS version it may be slow-loading or not offer the same functionality that you need. You need to ensure that people can view your website easily on a mobile device, that it's intuitive and easy to use.
What does this mean?
It means the design needs to be responsive. A responsive web design will automatically adjust for different screen sizes and viewports.
No Visibility Online
You need traffic to generate leads from your website.
Long term, the best tactic is SEO, which will result in your website sitting at the top of Google, ready for people to click through.
The most important thing you can do for your web design is to continue writing, optimizing, testing, and promoting.
The more time you spend on improving your website, the better results you’ll see with leads.
Confusing navigation
A website should be structured in such a way that visitors are guided seamlessly to the next step. For example, you risk losing leads if the visitor has trouble filling in the contact form.
Keep your design simple with a focus on the most important information. Put this in front of visitors’ eyes and make sure it stands out from any secondary information that is displayed.
Important advice to follow: Stick with an uncluttered design, with minimal graphics and fields.
The CTA is too vague or too weak
Calls to action are some of the most important parts of the Internet landscape. Without them, site visitors wouldn’t know what to do when they looked at a page, and the overall conversion rate for any website would be pretty much zero.
So how do you make your CTA effective?
Make your CTA rewarding. Make it a big, awesome button that people can’t wait to press. Use short, simple, and practical statements Focus on the user Promise the user that they’ll get something for their time Deliver.
It Doesn’t Have Landing Pages
A conversion page (also called a landing page) is a page on your website that allows you to capture a visitor’s information with a form.
Landing pages are fantastic ways to improve your online footprint and increase SEO performance.
They are also great ways to tap into new markets or geographical locations. So make them a significant part of your strategic plan and aim to add as many as possible.
Get in touch with us to learn how you can make the most of your online presence and build an SEO friendly website that will help you capture valid leads.
