Fact is, SEO is perhaps more important now than ever. A new survey of marketers across B2B, retail, healthcare, media and other industries shows that SEO is going to be a key focus during this downturn as companies cut advertising budgets and double-down on the long-term benefits of SEO. Even more reason to pay extra attention to SEO now — your competitors are likely doing the same. So, without further ado here are 5 reasons your website needs to be search engine optimised.
More traffic with a high conversion potential.
On the surface, the goal of SEO optimization is to improve your site’s rankings in search results and ultimately for your company to be seen in the haystack. But beyond that, the purpose of achieving high rankings is to attract more traffic — and ideally, to convert that traffic into customers and leads. And in case you were wondering, it works. Web traffic from a good SEO campaign has high conversion potential. And by correctly tapping into ‘searcher intent’, addressing your audience’s concerns and problems, building trust, and convincing prospects that your company is the right one to do business with, you can enjoy a high rate of visitor-to-sales conversion that’s the envy of your industry.
Outrank your competitors. As you optimize your site, you’re not just working to improve where your site ranks on results pages. You’re also moving above your competitors. Just consider that the first result on any given results page gets an average of 20.5% of the clicks. From there, the second result gets 13.32%, and the third gets 13.14%. This means that as you move up in search results, you’ll earn a larger percentage of the clicks for your target keywords — and your competitors will earn less. SEO can also let you reap what your competitors sow! When your competition has a smaller marketing budget, they will make mistakes (or overlook opportunities). Good SEO can help you take advantage of these weaknesses. This makes SEO a smart move for small and medium sized businesses in competitive branches.
SEO is not a cost but an investment. With SEO, you are in it for the long haul. One of the biggest advantages of SEO is that it doesn’t involve paying for ad space. SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost. With PPC, every visitor involves a cost — and the minute an advertiser pauses their campaign, they stop showing up. But the sites appearing in the organic results, directly below those ads, aren’t paying a cent for those rankings. While they likely invested a significant amount of time and money into creating the pages that are ranking in those spots, they appear on page one because Google’s algorithm thinks they provide value to users. As a result, they’re earning traffic without spending a cent. With SEO you can lift rankings to the first page and provide a massive return on your modest investment.
Build trust and credibility for your company. SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe that you are simply... the best. Your website’s title and meta description tags can telegraph a powerful statement that strengthens your brand, while helping communicate a marketing message that’s in line with your strategic business goals. These days, everybody “Googles it”. If you’re there, right on top of the SERPs, it goes a long way in boosting your credibility. If you’re right where your customers are, at the right moment, with the right solution, you’ll win big. But being there is only part of the puzzle. You need more. You must get inside the heads of your prospects. Speak their language. Feel their pain. Present them with a solution. Once you do, your credibility with your audience skyrockets.
Your SEO consultant is your secret weapon. Marketing is a war. And going into war you need a skilled SEO agency to acutely find lucrative keywords and niches with great ROI. We carry out a thorough market research and competitive analysis to help you build a cutting–edge SEO strategy. We also perform a technical audit to assess and gauge the current health of your website. A pre–audit analysis will save you money and time wasted in pursuing ownership of that keyword or niche, leaving you to focus energy on more profitable areas. Such market pre-analysis can be priceless to the right company or business.
We will steer you away from markets that are too small, competition that is too tough, or where revenue potential is tiny. And you’ll avoid wasting time and money chasing after the wrong targets, like more traffic that won’t convert, or higher rankings that don’t deliver the right prospects. Guesswork can lead to painful and costly surprises. SEO strategy eliminates these surprises and provides constant, reliable results.
SEO is not the icing – it is an important ingredient for the long haul. Let’s explore how we can successfully integrate an SEO strategy into your business and exploit it to the fullest potential in growing your ROI.
